WB Alloys FZC

With manufacturing in 30 countries, a presence in over 120 countries, and over 1600 employees, LATICRETE is and always will be a global business.

Founded in 1956, LATICRETE holds onto its roots in Connecticut where the company’s headquarters are located. The ethics and values of LATICRETE and Dr. Rothberg remain prevalent throughout the company to this day. Dr. Rothberg’s sons, David and Henry, continue to lead the company into new and exciting directions. In fact, the company now also has third-generation family members involved, making it a truly family company.